Innova EVO: a philosophy of healthy nutrition for your cat

With so many options available, selecting the best cat food can be overwhelming. With an emphasis on what your feline friend actually needs, Innova EVO stands out for its dedication to healthy nutrition. It’s important to give them a balanced diet that supports their general wellbeing rather than just filling their bowl.

The foundation of Innova EVO is the use of premium ingredients that closely resemble cats’ natural diets. This translates to lots of meat, low carbs, and no superfluous fillers. Maintaining your cat’s health and happiness while giving them plenty of energy for play and exploration is the aim.

Making educated dietary decisions for your pet can be facilitated by being aware of the advantages of Innova EVO. You’re not just providing for your cat by giving nutritional value top priority; you’re also making an investment in their long-term wellbeing. Let’s examine what makes the Innova EVO an exceptional option for cat owners.

What are holistics and where did they come from

The first grain-free pet food line, Innova Evo, was introduced to consumers in 2004 by Natura Pet Products, an American company. Subsequently, the term "holistic"—which means "complete" or "full"—was added to the lexicon of felinologists, or cat specialists, by the manufacturer, with a deft touch. According to the company, the new holistic Evo food is based on the idea that "the value of the whole is higher than the value of each individual part" and that an animal’s health can benefit from a harmonious combination of balanced ingredients:

• strengthening the pet"s immunity;
• mobilizing the body"s reserve forces in case of illness;
• facilitating and accelerating recovery;
• successfully solving the problem of food allergies;
• normalizing digestion.

The manufacturer further asserted that the new products have several other benefits:

1. Made from "human grade" ingredients suitable for human nutrition.
2. Have a mandatory content of essential nutrients confirmed by a guaranteed analysis:
3. crude protein – at least 30% for dry food and at least 8% for wet food;
4. fat – at least 8% for dry food and at least 4% for wet food;
5. dietary fiber (cellulose) – a maximum of 10% for dry food and a maximum of 3% for wet food.
6. Enriched with essential vitamins and minerals and are a balanced, complete product.
7. Do not contain synthetic preservatives, flavors, colors or ballast fillers.
8. Easily digestible (85-90%) and quickly saturate, so the animal requires a small recommended daily portion of food.

According to its name, the American company’s products were a game-changer in the pet food industry, with very few competitors. As a result, the holistic class, whose progenitor was the Innova Evo line, emerged as a new ultra-premium category in the cat food classification thanks to the efforts of Natura Pet Products.

On top of the "classification pyramid" of industrial cat food is super-premium class food and holistic (ultra-premium) food.

High-quality ingredients and well-balanced recipes that address your cat’s specific dietary requirements are the cornerstones of the healthy nutrition philosophy that Innova EVO upholds. This strategy ensures that your feline friend flourishes at every stage of life by promoting vitality, longevity, and overall health. Committed to natural nutrition, Innova EVO assists pet owners in making decisions that are best for their cherished friends.

What rebranding leads to: the Evo line of cat food

The MARS PetCare Family corporation acquired the trademarks owned by the Natura Pet Products company in 2013. Consequently, Innova Evo products were rebranded—a major, all-encompassing update and change—and given the name Evo. This brand’s high-protein cat food continued to be grain-free and free of potatoes and gluten. As a result, the manufacturer recommended viewing them as a respectable substitute for a wild predator’s natural hunting prey, even referring to their products as "the diet of ancestors" or "Ancestral Diet."

The Evo range includes two products per type, dry and canned (wet) complete food for cats of all ages. Their primary components are:

• meat (meat products) or fish (fish products) mixed with fresh eggs (87%);
• vegetables and fruits (13%).

Table: Evo brand cat food

• chicken;
• turkey;
• tapioca;
• chicken fat;
• herring;
• peas;
• salmon;
• apples;
• eggs;
• carrots;
• cranberries;
• alfalfa sprouts;
• pumpkin;
• tomatoes;
• chicory root.

• suitable for pregnant and lactating cats of all breeds;
• contains probiotics Lactobacillus acidophilus, L. casei, Bifidobacterium thermophilum, Enterococcus faecium.

• herring;
• salmon;
• tapioca;
• vegetable oils;
• peas;
• apples;
• carrots;
• eggs;
• cottage cheese;
• dried chicory root;
• rosemary extract.

• especially recommended for animals prone to excess weight;
• contains probiotics Lactobacillus acidophilus, L. casei, Bifidobacterium thermophilum, Enterococcus faecium.

• chicken meat;
• water;
• turkey meat;
• chicken liver;
• fish oil with tocopherols;
• guar gum;
• salt.

• reduces animal appetite;
• normalizes intestinal microflora;
• lowers blood cholesterol levels.

• water;
• duck meat;
• chicken meat;
• turkey meat;
• chicken liver;
• fish oil with tocopherols;
• natural starch;
• guar gum;
• salt.

• is pieces of meat in jelly;
• not recommended for kittens under nine months due to possible digestion problems.

Furthermore, the Evo food line, like all ultra-premium food, is devoid of the following:

• questionable meat products and by-products;
• meat and bone meal and soy;
• sugar;
• preservatives;
• flavorings;
• chemical dyes;
• cellulose fillers, etc.

Photo gallery: "ancestral diet" for your cat

Whole dry food All breeds of cats that are lactating or pregnant can use Evo with poultry. food that is dry For cats who are prone to gaining weight, Evo with salmon and herring is a blessing. The Evo brand’s poultry-based wet food contains fish oil and guar gum.

Veterinarians, breeders, and cat owners rapidly came to value the line’s offerings.

Mine was moved from Wellness to Innova (EVO line) as well. For those who feed their cats only natural food and in accordance with the BARF system, this food is excellent. I can also add that cats have an incredible coat and that they eat just the right amount. I can’t even recall such high quality fur from Wellness. Adora, California, USA Visit http://www.companionline.ru/showthread.php?t=523

Compared to Hills, which I had previously fed, there was significantly less waste when I fed my cat Innova EVO for two months. I can say that, overall, of all the industrial feeds I gave my hooligans, I preferred Innova the most. Guzlik Use this link to access the forum: https://www.zoovet.ru/kormlenie-zhivotnykh/korm-innova-i-drugie-bezzernovye-o-tem-326108/

I report that the food was perfect for those who are bald. The only reason they are bald is that they do not receive the recommended dosage in sufficient amounts. Orchidea You can find Viewtopic.php?p=5156639#5156639 at http://forum.mau.ru.

The Innova line of feeds Evo is not well-known to many of our clients. I have nothing but praise for dry food—it’scomplete,well-balanced, and perfect as a primary source of nutrition. They don’t need any biologically active additives—many of which are of very questionable quality—or the addition of vitamins to the diet. Wet food is excellent; cats enjoy eating it even during the postoperative phase following anesthesia, and it smells delicious. The director of the veterinary clinic, Innokenty Alderman, Otzivi o Korme innova evo http://murkote.com/

EVO is dry, dehydrated BARF (natural raw products). contains very little (if any) grain and a low amount of carbohydrates. Perfect for active, athletic cats who need to replenish high energy costs, or nursing cats. Suggested as a postoperative diet when the lightest, yet highest-calorie food is needed, to help "fat cats" lose weight. Castrates should find it suitable as well. Viewtopic.php Zlatic with t=34613, postdays=0, postorder=asc, and start=0 at http://forum.mau.ru be found.

The primary components of the EVO holistic line are various kinds of fish and fresh meat.

There are several drawbacks to feeding a domestic cat a diet that is as similar to that of its wild ancestors.

A fly in the ointment: the disadvantages of the "ancestral diet"

As bizarre as it may sound, the EVO food line’s primary drawback—while not the most evident—is its exceptional composition.

When disadvantages are a continuation of advantages

The high protein content of EVO food is a distinguishing characteristic, but it also carries some risk. The producer advises using these products on cats:

• without health problems;
• leading an active and mobile lifestyle.

Furthermore, without a thorough examination, it will be impossible to ascertain whether an animal is entirely healthy if it is immediately apparent that it is both an active and a lazy pet.

My friend had a sphinx girl of rare grace and intelligence. A young, active cat with no visible health problems. Since everything happened in Dublin (Ireland), it was not difficult for my friend to find food for her pet recommended by a familiar breeder. However, after two weeks of taking Evo Turkey& Chicken Formula Cat& Kitten Food the animal"s urine became very dark, and the vigilant owner took the cat to the clinic.
The test results unexpectedly revealed that Klamsi had congenital kidney problems, and with sick and weakened kidneys, the amount of protein consumed should be very moderate. Otherwise, the organ will be overloaded, and the development of the pathology will accelerate. Which, in fact, happened to my friend"s pet.
However, in this case, the saying "Every cloud has a silver lining" is very appropriate: who knows how events would have developed if not for the high-protein food and the vigilance of my friend. And so the disease was detected and cured over time. But everything could have turned out much worse, if the owner had not paid attention to the color of the cat"s urine.

In my opinion, I would only give Innova Evo to stud cats, kittens, and pregnant or nursing cats. I wouldn’t dare give this food to the others. In my opinion. AMOK http://forum.mau.ru has Viewtopic.php?t=34613&postdays=0&postorder=asc&start=110.

Sad message from the manufacturer

Customers have historically blamed the EVO line of products’ evident drawbacks for the brand’s high price and hard to find food when it comes to sales. Regretfully, since the manufacturer declared the end of EVO brand food production in the summer of 2018, these complaints have become moot. It turned out that producing holistic cat food of a suitable quality is as costly as it is to purchase.

To the family of EVO, We regret to inform you that EVO pet food will no longer be produced starting in the summer of 2018. We have had the privilege of feeding your cherished pets with premium nutrition for many years, and we will sincerely miss that role in your families. For us, this was not an easy choice. Our staff members gave the creation and manufacturing of EVO their all, including their souls. Furthermore, we are aware that brand enthusiasts have always thought highly of us. The cost of producing food at the caliber we require has simply risen. We ultimately made the decision to close the brand. We sympathize with and comprehend your disappointment.

However, our people are not easily discouraged. I looked for the last EVO products that were on sale for more than an hour. I’m just sad, that’s all. EVO 95 Grain Free Chicken and Turkey in Gravy Canned Cat Food was the only item I could find. As of today, March 17, 2019, there were still 24 156 g cans available for $36.50 on the PetFlow website.

Nothing is irreplaceable: choosing a worthy alternative to EVO food

Despite the dissatisfaction of EVO line enthusiasts, it is important to keep in mind that holistic products from other producers can serve as a suitable substitute for your cat’s preferred food. Not just holistic goods, either.

The truth is that there is still no precise definition for the term "holistic" in the pet food industry. Furthermore, the product’s composition ultimately determines whether it falls into the ultra-premium class, even with the highly sought-after inscription on the packaging. Furthermore, among super-premium and premium class feeds, it is quite possible to find a compositionally similar alternative to the discontinued EVO brand products.

Table: high-quality cat food (alternative to the EVO line)

• for cats of all breeds and ages;
• for animals with excess weight.

• at least 70% protein components;
• 42% protein of animal origin (fresh meat and fish);
• vitamin components (fruits, vegetables, herbs);
• vitamins and minerals.

• made from fresh protein sources – eggs, turkey and chicken meat, salmon, pike perch, trout, burbot;
• does not contain by-products, cereals, synthetic preservatives and dyes;
• undergoes strict quality control of raw materials and finished products.

• natural meat and fish ingredients of high quality (50-65%);
• 35% fruits and vegetables;
• herbal supplements;
• lactobacilli;
• probiotics;
• vitamins and minerals.

• made from fresh protein sources – eggs, turkey and chicken meat, salmon, pike perch, trout, burbot;
• does not contain by-products, cereals, synthetic preservatives and dyes;
• undergoes strict quality control of raw materials and finished products.

• no food for animals with special needs;
• no wet food.

• for cats of different ages;
• for animals with special needs (picky, prone to allergies, inactive, overweight).

• natural protein (fresh chicken and chicken meal) 14-31%;
• cereals: oats, brown and white rice;
• pea protein;
• barley;
• salmon fat and meat fat (10-20%);
• beet pulp, peas, dried tomatoes;
• cellulose;
• vitamins and minerals.

• available in a wide range;
• has a balanced content of proteins and carbohydrates;
• undergoes strict quality control of the raw materials and finished product.

• there are no wet foods in the line;
• cellulose and poultry meal are undesirable ingredients in cat food.

• fresh meat and meat ingredients 30%;
• dried meat protein 14–28%;
• dried egg;
• herring meal;
• cereals: rice, rye, corn;
• poultry fat;
• dried herbs;
• vitamins and minerals.

• contains animal protein as the main ingredient (85% of the total protein);
• provides prevention of plaque and tartar formation;
• has a fully balanced composition.

• for cats of different ages;
• for animals with special needs (long-haired, neutered, sedentary, prone to allergies, with sensitive digestion, suffering from excess weight);
• for animals with various diseases (therapeutic line).

• chicken meal (36%) + turkey meal (total content of poultry meat 54%);
• corn;
• crushed rice;
• corn gluten flour;
• cellulose;
• soy;
• protein hydrolyzates;
• animal fats;
• vegetable oil;
• Vitamins and minerals.

• produced in a wide range;
• has an impressive medical line;
• Contains natural meat ingredients;
• characterized by a high level of omega-3 and omega-6 fatty acids that support the health of the skin and wool.

• Contains vegetable protein in high concentration;
• differs in a high content of carbohydrates;
• In rare cases, it can cause allergies.

It should be noted that different sources on the Internet can include the same feed to different classes (for example, Leonardo or Hill’s someone considers premium feed, and someone is super-prime). To focus on someone’s opinion, of course, is possible, but there is still one objective criterion here-the composition. For example, super-premium class feeds differ slightly from holistic feeds in terms of meat, fish or vitamin components, but contain grain crops and a slightly larger amount of plant ingredients in general. And premium feeds contain significantly less natural meat, fruits and vegetables and more corn, soy, cellulose and other unhealthy ballast additives. And, of course, only holistic foods have the “human grade” mark, indicating that only fresh, high-quality and safe ingredients suitable for human consumption were used to produce the product.

Video: how different classes of cat food differ in composition

You can use this very handy service to compare the detailed composition of EVO holistic foods and foods from other brands, just to be sure you don’t make a mistake when selecting an alternative.

Photo gallery: cat foods to replace EVO

Orijen holistic foods are a respectable substitute for goods bearing the EVO brand. Despite not bearing the Holistic label, Acana food packages are considered super-premium due to their superior composition and quality. The chemical makeup of holistic foods and 1st Choice super-premium food varies slightly. Leonardo food is made by the German company Bewital Petfood, which labels its product as super-premium, though some sources think it falls into the premium category. Hill’s offers a broad selection of therapeutic foods.

Additionally, the MARS PetCare Family corporation has a surprise in store for the most ardent supporters of EVO food.

Feature	Description
Natural Ingredients	Innova EVO focuses on whole foods, emphasizing high-quality meat and fresh vegetables.
Grain-Free	This formula avoids grains to reduce the risk of allergies and promote better digestion.
High Protein	Designed to mimic a cat"s natural diet, it offers a high protein content for optimal health.
Balanced Nutrition	Innova EVO ensures a well-rounded diet with essential vitamins and minerals for overall wellness.
Variety of Flavors	Available in different flavors to cater to your cat"s preferences and encourage healthy eating.

Innova EVO is more than just pet food; it’s a pledge to the health and welfare of your feline companion. This brand puts an emphasis on nutrition that meets the specific needs of your feline friend while maintaining a high standard of ingredients.

You’re selecting a balanced diet that promotes longevity and vitality by going with Innova EVO. Their all-encompassing strategy guarantees that your cat gets the vital nutrients needed for a contented, active life.

In the end, a pet’s diet is their primary source of care. By using Innova EVO, you’re doing more for your cat than just providing food—you’re fostering a loving, caring relationship that improves their general wellbeing.

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