Eukanuba cat food: super premium or smart advertising?

With its "super premium" label, Eukanuba cat food has drawn a lot of attention as it claims to provide your feline friend with the best nutrition possible. However, with so many pet food companies making comparable claims, one might naturally question whether the excitement is warranted or if it’s just clever marketing.

If a product genuinely improves their cats’ health, many pet owners are willing to pay extra because they want the best for their furry friends. It can be challenging to determine Eukanuba’s true worth, though, given the abundance of information available from the company itself.

This post will examine the qualities that set Eukanuba apart, look into its components, and debate whether or not the product lives up to the hype or is just clever marketing.

Who produces Eukanuba food

Food from Eukanuba was previously produced overseas. The Mars corporation currently owns the rights to the brand and operates numerous factories, including a number of ones in Russia. The quality of Eukanuba food has declined since the brand was sold. Mars changed the composition to lower the cost, which had a big impact on this. The company started to lower the price of the food by increasing its marketing expenditures. Furthermore, the list of allowed additives is longer and different standards are in place in Russia; as a result, Russian-made diets are frequently inferior to those from other countries.

The brand appears on every food packaging.

The Eukanuba brand is used to produce a variety of dog foods. In addition, a number of well-known brands, including Sheba, KiteKat, Royal Canin, and Whiskas, are owned by the Mars company D. The company’s inventory includes a variety of animal products in addition to feed, such as treats, tray fillers, and other items. Nearly all of these brands are known for contradicting things.

Table: Assortment of Feed "Eukanube"

• Magnesium 0.08%,
• calcium 1.63%,
• phosphorus – 1.22%.

Review of the composition of the fodge "Eukanube"

We will take into account a number of feed types in order to obtain an impartial, objective opinion. Despite the manufacturer’s classification of their products as super-premium, the granular feed falls into the premium quality category, although it is wet and even more so than ordinary feed. The composition is hidden, which creates this contrast. This enables you to assume that the manufacturer uses inferior raw materials, which is accurate.

The composition of dry food "Eukanube"

We took food from the kittens as a sample. Because the gastrointestinal tract is still developing in babies, budget product manufacturers frequently supplement these diets with higher-quality ingredients. A similar picture is not seen in the case of holistics, t. To. In the wild, adult cats and kittens consume the same food, and manufacturers don’t cut corners when it comes to ingredients.

The following items are included in the Eukanuba Kitten Healthy Start ingredient list:

• Animal proteins (43% – poultry, a natural source of taurine);
• Animal fat;
• Barley;
• Wheat;
• Wheat flour;
• Rice;
• Dried whole egg;
• Hydrolyzed animal protein;
• Sugar beet pulp;
• Fish oil;
• Fructooligosaccharides;
• Dried brewer"s yeast;
• Minerals.

The composition shows that the manufacturer does not use meat in its natural form at all. The only ingredients of animal origin that inspire confidence are dried whole egg and fish oil. However, the proportion of the latter is too small to talk about the positive effect of the food. The composition contains a lot of anonymous ingredients. For super-premium food, this is a significant drawback. It is difficult to find another representative of this category with the same classified composition. It seems that the company either uses low-quality components that it cannot directly report, or constantly changes the recipe depending on the situation on the world market. This is dangerous for allergic cats, as it can result in them developing intolerance to multiple ingredients at once.

The food pellets used to be dark and greasy, signifying a high meat content.

Why do we consider the absence of meat in the composition to be a disadvantage? To answer this question, we need to consider the technology of dry food production. Animal proteins are obtained by removing fat and liquid from soft tissues, offal, bones, etc. . Most often, the source is those animals that are unfit for human consumption. This is a completely anonymous ingredient. In most cases, it hides components with low nutritional value. It is believed that pure protein puts less stress on the gastrointestinal tract, but cats receive more various nutrients from fresh meat, including vitamins and minerals. Using such additives can provoke a deficiency. This happens because the formula developers try to achieve an optimal balance, but do not take into account that some of the nutrients in their pure form pass through the intestines during digestion without being absorbed. In addition, the gastrointestinal tract gets used to digesting already processed isolated protein, which is fraught with digestive disorders when changing food in the future. My colleague had to deal with something similar: when switching to Farmin diets, his cat had diarrhea. I had to contact a veterinarian and undergo additional treatment.

At the moment, the food granules appear light and dried out because cereals make up the majority of the composition.

There are a lot of cereals in the food. They occupy the third, fourth, fifth and sixth positions. Most likely, their total share exceeds the amount of meat. This is a bad menu option for predators. They receive grains in small quantities and only in digested form from the stomach of killed game. Cereals mainly serve as a source of fiber and help stimulate the movement of food through the intestines. The gastrointestinal tract of predators is better suited to digesting protein foods, so excess carbohydrates cause metabolic disorders, obesity and diabetes. Barley is a less harmful ingredient than wheat, since it is less likely to cause allergies and sharp jumps in glucose levels, but in any case, it is an undesirable component.

Composition of Eukanuba wet food

Given that fish is the most controversial type of wet food, we decided to go with a diet that includes fish for adult cats. The salmon pouch contains beef instead of salmon for some reason. Though it’s possible that this is just a simple typo, the manufacturer finds this unacceptable. The purchaser is entitled to accurate and comprehensive information regarding the composition. A typo like that, however, only worries cat owners who have allergies, and because Eukanuba pouches contain so many unidentified ingredients, they are unlikely to purchase them.

The Adult Top Condition wet food contains the following ingredients:

• meat and by-products (including beef at least 4%);
• cereals;
• vitamins and minerals;
• amino acid methionine;
• fish oil.

The only positive point is the presence of fish oil. However, its quantity is not reported, and it is located at the very end, so this is not the most significant advantage. The meat in the food is not of the best quality. It is combined with by-products. Most likely, this is done in order to visually increase the proportion of meat. The presence of cereals is a significant disadvantage, since cats practically do not need them. Probably, there is about the same amount of them in the food as meat. In addition, the manufacturer does not provide specific information on the composition of the cereal mixture, so it is unknown which varieties are used. The addition of methionine indicates that the food does not contain enough meat.

Pressed pieces from a combination of offal and cereals make up wet food instead of meat fibers.

The composition of Eukanuba wet food and Whiskas pouches is nearly identical. Not fitting for a super-premium diet, this. Such foods typically consist of just meat and water or very little—up to 3–4%—grains. My cat would not eat from a wet Eukanuba diet that I offered her. She uses inexpensive food in the same way. One more had a good meal, but a few hours later she puked. This was probably caused by tainted ingredients. I can’t say for sure, of course, but I won’t be buying this food any more.

Advantages and disadvantages of Eukanuba food

Diets based on eucaanuba have more drawbacks than benefits. Availability is the primary one. Food is available in most pet shops. Products from the brand are available in nearly all niche internet retailers. Some hypermarkets even have sales teams. This can be useful if you have an urgent need to feed your cat, but it won’t eat natural foods.

The following aspects of feeds’ drawbacks should be emphasized:

1. Intrusive marketing. Recipe developers try to present standard feed properties from a more favorable side or even play up the disadvantages in such a way as to hide them. For example, adding taurine and methionine is not an advantage at all. These amino acids are present in meat. If there is enough of it in the feed, there is no need to use additives. Such tricks at least raise doubts about the quality, since good products do not need such aggressive advertising.
2. Poor assortment. The line consists of a minimum number of varieties. There are 2 preventive feeds and 3 diets for animals of different age categories. Pouches are produced mainly for adult cats without health problems. Wet food is not produced for sterilized animals. This is a minus, since sufficient moisture intake with food itself reduces the risk of developing diseases of the genitourinary system. Liquid helps remove microbes and excess minerals, which prevents the progression of infections and the formation of stones.
3. No veterinary line. Previously, the company produced good therapeutic feeds under this brand. After the transfer of rights to the brand to the Mars corporation, the veterinary series was removed. Most likely, it lost its relevance due to the presence of Royal Canin therapeutic feeds. However, the quality of the veterinary diets "Eukanuba" was higher, so it would be better to leave them in the assortment.
4. High cost. The quality of the feed is not much different from the premium class, and in some ways even closer to the economy category, but the manufacturer positions its own products as super-premium. Hence the incomparable price, exceeding the cost of analogues by 2-3 times. For the same money, you can buy good super-premium food or even not the best holistic food.
5. Risk of deterioration of health. Excess of cereals increases the load on the pancreas. It has to produce enzymes that are not typical for it to cope with the digestion of plant foods. As a result, inflammation occurs, the ducts narrow, the pancreas begins to damage itself. The food also negatively affects the liver due to excess fat and the kidneys due to the increased mineral content. High probability of allergic reactions.
6. Almost the same composition in different foods. I would like to see specialized preventive supplements in the list. For example, neutered cats need additional acidification of urine. Fruits and berries cope well with this task. It is advisable for older cats to receive an additional portion of chondroitin and glucosamine, since the risk of joint diseases increases due to age-related degenerative changes.

Photo gallery: Eukanuba food

If you have sensitive digestion, the food’s high fiber content could make your condition worse. 7 years is not an old age for pets, so it is best to discuss the decision to switch to senior cat food with a veterinarian one-on-one. Because of its poor composition, it is best to avoid giving kittens this food at all; in the worst situation, introduce it to them gradually over the course of two to three months to avoid upset stomachs. The manufacturer recommends feeding cats on a regular basis between the ages of one and seven.

Table: what can replace Eukanuba food

• hare meat (fresh 15%; dehydrated 35%);
• yellow peas;
• cassava starch;
• animal fat (chicken fat content 99.5%, preserved with natural antioxidants);
• rice;
• oats;
• dried beet pulp;
• hydrolyzed animal protein;
• brewer"s yeast (source of MOS and vitamin B12);
• egg powder.

• dehydrated chicken meat;
• whole rice;
• maize;
• chicken fat;
• fish meal;
• processed barley kernels;
• hydrolyzed chicken liver;
• beet pulp (to improve gastrointestinal tract function);
• flaxseed;
• brewer"s yeast (a source of healthy coat and skin).

• fresh chicken meat;
• chicken fillet;
• turkey fillet;
• duck fillet;
• fresh turkey meat;
• fresh salmon meat;
• trout fillet;
• chicken fat (a source of vitamin E);
• natural fish flavor;
• peas.

Selecting the best cat food can be difficult because there are so many brands out there making similar claims. Eukanuba markets itself as a super-premium choice, providing nutrition and premium ingredients catered to various life stages and requirements. It appears to offer many pet owners the nutritional balance their cats need.

It’s crucial to understand, though, that marketing is a major factor in the promotion of these goods. Although Eukanuba enjoys a solid reputation, some of its assertions may have been swayed by deft marketing, leading consumers to believe that it is better than competitors.

Whether Eukanuba cat food actually satisfies a cat’s nutritional needs or is just another cleverly marketed brand is ultimately up to the individual. Making the best decision can be aided by keeping an eye on your cat’s health and speaking with a veterinarian.

Although Eukanuba cat food is frequently promoted as a super-premium choice, it’s actually more of a question of whether the product’s quality matches its cost or if the marketing is just clever. This post will examine the ingredients, nutritional value, and user feedback to assist you in determining whether Eukanuba is a genuine premium option for your cat or if it’s just clever marketing.

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